Crypto trading platform eToro hosted its “Intelligence in Motion” event in London on Wednesday. The Israel-headquartered company launched an AI-fueled mobile app to bring upgrades to its user experience. The app will essentially allow users to access clearer portfolio views, richer asset pages, and advanced crypto charts to assist users in making more aware investment choices.
Tori, an AI agent native to the eToro ecosystem, has been integrated within its mobile app. The platform said that users will not necessairly need to interact with Tori for assistance. eToro claimed that Tori will timely push data like portfolio insights, market signals, and price moves without being explicitly asked to.
“Agentic trading is accelerating. The world of finance never stops changing, and for nearly two decades we’ve harnessed each shift early, from social investing to crypto, and now AI,” said Yoni Assia, the co-founder and CEO of eToro. “Each time, we’ve put that technology to work levelling the playing field faster for everyday investors.”
eToro investors can get Tori’s insights via WhatsApp and Apple Watch in order to keep market participants keep track of market developments.
eToro, however, is not the only crypto platform that is harnessing the capabilities of agentic AI to refresh their service offerings to the users.
Earlier in April, Stripe debuted Link, a wallet service to let AI agents process transactions and trades on behalf of Stripe users.
Mastercard also recently projected that agentic payments will become a key part of the global economy. In June, the cards-major launched “Agent Pay for Machines (AP4M)” — a service to let AI agents facilitate high-frequency transactions at machine speed without human intervention.
With its new AI app, eToro said users will be able to use Tori to set up a digital wallet within the app.
“It gives them direct control of their assets and access to decentralized finance (DeFi), powered by Zengo, the self-custody technology now part of etoro,” the platform noted.
