Strive Enterprises CEO Matt Cole said the company has set itself up in a way where it can comfortably run its business and pay dividends all the way through December 2027 without needing to sell any of its Bitcoin.
In simple terms, they’ve built enough financial cushion to avoid touching their BTC holdings, even if markets get rough.
The statement comes at a time when behemoths like Strategy have also sold a part of their Bitcoin reserves.
Strive has been steadily building up cash reserves and using financing tools like Variable Rate Series A Perpetual Preferred Stock to strengthen its balance sheet.
That gives the company breathing room, it doesn’t have to rely on raising money in uncertain market conditions or selling assets just to stay operational. Instead, it can hold onto its Bitcoin through ups and downs.
Strive BTC stash
Right now, Strive holds around 19,000 Bitcoin in its corporate treasury. That number grew after a recent $185 million purchase of 2,500 BTC, showing that the company is still actively adding to its position rather than sitting still.
For Strive, Bitcoin isn’t just something they own, it’s becoming a core part of how they manage their long-term financial strategy.
The company also plans to expand its fundraising capacity by up to $4.2 billion through at-the-market offerings. That essentially means they want more flexibility to raise capital when needed, with a clear goal of using part of that funding to keep increasing their Bitcoin holdings over time.
What stands out in Strive’s approach is how they measure success. Instead of just looking at profit and loss in traditional terms, they track something called Bitcoin yield, basically how much their BTC exposure is growing relative to their structure.
Under Matt Cole, the company reported a 23 percent gain quarter-to-date and 36.7 percent year-to-date, which they see as a strong result for their strategy.
At its core, this is a long-term bet. By making sure they have enough cash to operate independently until 2027, Strive is protecting itself from having to sell Bitcoin during bad market conditions.
That matters because forced selling is often what hurts crypto-focused companies during downturns.
At the same time, they’re not being passive. The plan to raise billions more and keep adding Bitcoin shows they’re leaning into volatility rather than stepping away from it. They see dips as opportunities to grow their holdings, not reasons to pull back.
Overall, Strive’s approach is about patience and control, building a strong enough financial base so Bitcoin can be held through cycles, while still having the firepower to keep accumulating when the opportunity arises.
Strive’s move comes as Strategy sells BTC
Strive’s statement holds significance since the current market volatility has forced even behemoths like Strategy to sell their BTC reserve.
As The Coin Headlines reported earlier, the crypto community was caught off guard after Strategy, led by Michael Saylor, disclosed that it sold 32 Bitcoin worth roughly $2.5 million last week.
According to an SEC filing, the sale took place between May 26 and May 31 at an average price of $75,699 per BTC.
On paper, the transaction is relatively small. Strategy still holds hundreds of thousands of Bitcoin, making 32 BTC a tiny fraction of its overall treasury. But the sale drew outsized attention because it appears to break from one of the company’s most well-known principles.
For years, Saylor has positioned Strategy as a long-term Bitcoin holder, repeatedly championing a “buy and hold” philosophy and rarely entertaining the idea of selling. That stance has become a core part of the company’s identity within the crypto industry.
As a result, even a modest sale was enough to spark debate among investors and Bitcoin supporters, many of whom viewed it as a departure from the company’s famous HODL strategy.
While there is no indication that Strategy is changing its broader Bitcoin-focused approach, the move has nevertheless raised eyebrows because it marks the first known Bitcoin sale by the company in around four years.
