Non-custodial software crypto wallet MetaMask plans to revamp the existing Rewards tab and add several features that will transform its functionality, offering more than just the ability to keep your crypto assets safe and swap them for others.
Among the innovations that MetaMask will bring to its wallet are three different methods of discovering and earning rewards, all focused on personalizing rewards, brand activations, and loyalty rewards through the app, per an official press release shared with The Coin Headlines.
An important innovation of the MetaMask wallet is the Miracle system, which is responsible for providing rewards to the users from the Rewards tab’s Benefits section, depending on their holdings and on-chain activity.
MetaMask tailors rewards to user activity and holdings
Rather than a generic set of promotions, users will receive more relevant incentives based on their behavior and assets directly from within the wallet interface that they have already been using to transact.
From a user perspective, this simplification process allows the individual to access potential value in a much easier fashion. Rather than searching through various platforms, communities, or even campaign sites, they no longer have to search outside of their existing wallet platform. By providing the user with access to eligible rewards, we are making sure that they actually get value that they might be eligible for.
For brands and other ecosystem partners, the change allows them to make direct contact with the cryptocurrency audience. They no longer need to run large, general campaigns that are not reaching the users they want to target. According to Andreessen Horowitz’s State of Crypto 2025 report, the total number of global crypto users ranges anywhere between 40-70 million.
The core issue this system tries to solve is fragmentation. Over time, Web3 projects have created a wide range of rewards, loyalty programs, and ecosystem perks. While these initiatives often add real value, they are typically spread across different platforms and interfaces. As a result, users often struggle to know what they are eligible for or where to claim these benefits, and many rewards end up going unused.
theMiracle brings behavior-driven rewards directly into wallets
theMiracle aims to bridge the gap through its behavioural Intelligence and Distribution Layer, which uses on-chain activity data to determine user behaviour and offer corresponding rewards directly in their wallets. In other words, the goal is to make sure users do not have to seek rewards actively but get them based on their ownership and activity on the platform.
The CEO and Co-founder of theMiracle, Danilo Cerullo, described this change as a natural progression because of the wallet’s central role in user activities. He emphasized that when combining the two layers in one place, wallets retain their credibility, yet users can engage more actively with the brands.
For MetaMask, the new design of the Rewards tab represents a transformation of the wallet into an active space where asset ownership allows various experiences and rewards.
Christian Montoya, the Director of Product at MetaMask, has described the update as part of this transition. According to him, the new feature makes sure that the rewards are incorporated right within the decision-making process of users when using on-chain services. The use of theMiracle allows integrating partner benefits in a seamless way into a convenient and trusted environment.
This collaboration can be seen in the broader scope as part of the transition occurring in the crypto space when wallets evolve into ecosystems incorporating payments, identity verification, and rewards all in one place. Therefore, there is a clear focus on making each user’s experience personalized and contextually relevant.
The reward system implemented by MetaMask was designed with user interactions such as trading, swaps, spending, and referrals in mind. Adding theMiracle to the platform makes these actions more connected to incentives that us
