MARA is making another big bet on Texas as it continues to broaden its business beyond Bitcoin mining.
The company said it has entered into a definitive agreement with HIF to acquire a powered land site of over 1,200 acres in Texas. It is expected to be a large-scale digital infrastructure campus for both high-performance computing (HPC) and Bitcoin mining, offering MARA greater flexibility as demand for AI and digital infrastructure continues to increase.
The site is anticipated to be able to access up to 1 gigawatt (GW) of grid capacity by October 2027 and up to 2 GW by April 2028, with the deal subject to approval by the Electric Reliability Council of Texas (ERCOT).
For MARA, the acquisition means more than just another mining site. The company says it plans to build a flexible computing campus that can support a variety of workloads, allowing it to shift capacity between bitcoin mining and high-performance computing based on market demand.
AI boom is reshaping Bitcoin miners
The move is part of a wider trend happening across the digital asset industry. Artificial intelligence is generating unprecedented demand for computing power and many Bitcoin mining companies are leveraging their existing expertise of running energy-hungry data centers to make a foray into AI infrastructure.
Access to power is becoming one of the industry’s most valuable resources, putting companies that already control large energy sites in a better position to serve both markets.
MARA appears to be on that track. Instead of focusing solely on cryptocurrency mining, the company is developing infrastructure to adapt over time as computing needs change. Supporting multiple types of workloads from the same campus, the hope is that it will allow MARA to build a more resilient business, one that can take advantage of growth in both AI and digital assets.
Texas remains central
The state is a prime target for big data centers because of its abundant energy resources, competitive electricity market and growing power infrastructure. It’s also become a big hub for Bitcoin mining, luring companies looking for reliable access to massive amounts of electricity.
The newly acquired site further strengthens MARA’s long term presence in the region, and significantly expands its future development pipeline.
When fully built out, the campus will support up to 2 GW of computing capacity, one of the company’s largest infrastructure projects to date.
The phased rollout also allows MARA time to scale up construction to match available grid capacity. The first gigawatt is expected to be online by the end of 2027, with the rest targeted for 2028 pending ERCOT approval.
The announcement is an example of the changing role of Bitcoin miners.
Companies that once focused only on securing blockchain networks are increasingly marketing themselves as full digital infrastructure providers, offering everything from cryptocurrency mining to AI model training to enterprise computing.
The availability of a large site that is ready to be powered gives MARA flexibility as demand shifts across different parts of the technology sector.
Bitcoin mining remains a core part of the business, but the company is clearly gearing up for a future in which high-performance computing will be just as important.
The deal also underscores a larger trend emerging across the industry: companies are no longer just competing for access to mining equipment, but they are also competing for access to land, electricity and infrastructure that can support the next generation of computing.
With the purchase of a site that can scale to 2 GW, MARA is in a good position to take advantage of that demand, while reinforcing its long-term bet on Texas as one of the key hubs of growth in digital infrastructure.
