Eric Trump said Bitcoin has entered its “greatest period ever,” arguing that institutional adoption, Wall Street products and shrinking available supply have pushed the asset into its most important phase yet.
Speaking at Bitcoin 2026 in Las Vegas, Trump, co-founder and chief strategy officer of American Bitcoin Corp., said the market had changed more dramatically over the past six months than in the previous three years, pointing to ETFs, corporate treasuries, bank custody services and Bitcoin-backed lending as signs that major financial institutions are becoming more directly involved in Bitcoin.
“What bitcoin has done in the last six months relative to the previous three years is transformational,” Trump said. “We are in the greatest period I’ve ever seen.”
Wall Street moves closer to Bitcoin
Trump said major banks and financial platforms are now treating Bitcoin less like a speculative asset and more like collateral, a custody product and a long-term holding, marking a sharp reversal from the skepticism that dominated large parts of the industry only a few years ago.
He noted that this shift is being reinforced by investors who are holding rather than selling, while corporate buyers, sovereign demand and a fixed supply continue to support the market.
“People are not selling it. People are holding it. Bitcoin is becoming sticky,” Trump said.
The panel, moderated by Bloomberg senior ETF analyst Eric Balchunas, also highlighted the role of spot Bitcoin ETFs in broadening access to the asset.
Balchunas described Bitcoin ETFs as among the most successful product launches in ETF history, saying they helped open exposure to everyday investors in a way that was once largely reserved for institutions.
Trump said that wider access, combined with institutional demand, has changed Bitcoin’s ownership structure and made the market more resilient than in previous cycles.
“We are compressing bitcoin,” Trump said. “There is a limited supply.”
Debanking fueled Trump’s Bitcoin support
Trump tied his support for digital assets to his family’s experience with banks, saying the Trump Organization had hundreds of accounts shut down after politics entered the equation, including accounts tied to golf courses, residential buildings, hotels, restaurants and homeowners associations.
He said the experience exposed what he described as a broken financial system and pushed him toward Bitcoin and digital assets as an alternative to institutions that can restrict access to money.
Trump framed Bitcoin as a response to what he called slow, outdated and politicized banking rails, arguing that people around the world need a financial system that is harder to censor and less dependent on traditional gatekeepers.
Trump ended by saying he remains confident in Bitcoin over the long run, even if the market stays volatile in the near term.
“I’ll ride out the volatility,” Trump said. “We’ll see who wins in a 10-year period of time.”