On Thursday, analysts at JPMorgan opined that Michael Saylor’s Strategy is on track to buy $30 billion worth of Bitcoin (BTC) this year. The effects of the analysis were immediate, as Strategy’s MSTR stock plunged 3.7 percent shortly following it.
Strategy on track to buy $30 billion of Bitcoin
Strategy, the world’s largest corporate holder of BTC is slated to purchase as much as $30 billion worth of the flagship cryptocurrency in 2026, JPMorgan analysts said.
Notably, the firm has been buying Bitcoin at a faster pace than in 2024 and 2025. In both these years, Strategy had bought BTC worth $22 billion, respectively.
In 2026, on a year-to-date (YTD) basis, Strategy has bolstered its BTC reserves by 145,834 units, pushing its total holdings to 818,334. The total monetary value of Strategy’s BTC stack currently stands at slightly above $61.8 billion.
Notably, Strategy’s BTC purchase in 2026 mostly occurred while the digital asset was trading below the firm’s estimated average purchase cost of around $75,000. The JPMorgan analysts dubbed Strategy’s 2026 approach to buying BTC as “increasingly opportunistic buying.”
They added that Strategy has been looking out for ideal market conditions and financing availability to strengthen its Bitcoin holdings. The following graph gives a breakdown of Strategy’s BTC buying play since 2024.
MSTR slides as Saylor hints at selling BTC
Meanwhile, MSTR slid earlier on Thursday, following Saylor’s recent remark that Strategy can sell BTC to “inoculate the market.” This marks a drastic shift in Saylor’s stance toward the premier cryptocurrency, who once said that he would never sell any of his BTC holdings. However, on Thursday, Saylor hinted once again at buying Bitcoin with a post on X saying one should buy more BTC than they sell.
The following chart shows that MSTR shareholders did not react well, given Saylor’s recent 180-degree turn on his Bitcoin stance. The MSTR share is down 3.7 percent, trading at $179.9.
However, on a YTD basis, MSTR has given healthy returns, up 18.4 percent. In addition, the demand for Strategy’s STRC perpetual share remains strong, forcing investment bank TD Cowen to raise MSTR’s target price to $395 from the earlier $385 figure.
