Binance Direct Stocks surpassed $1 billion in U.S. equities acquired by users within 30 days of launch, marking a fast start for the exchange’s move into stock access.
The product launched on June 1 and gives eligible users access to more than 7,000 U.S. stocks and ETFs inside the Binance app.
In a Wednesday blog post, Binance said Direct Stocks generated nearly $3 billion in trading volume during its first 30 days, a period that included 22 trading days. The figures show early demand for stablecoin-settled stock access among crypto users, especially in markets where traditional brokerage access remains limited.
Binance crosses $1 billion in U.S. equity assets
Binance said users acquired more than $1 billion of U.S. equities through Direct Stocks in the first 30 days after launch. The product allows users to trade stocks and ETFs alongside crypto, with settlement handled through stablecoins.
The platform also processed nearly $3 billion in total trading volume. Binance said the numbers point to active use, not just account creation or passive interest. The exchange framed the product as a way to lower barriers such as bank wires, brokerage accounts and minimum balances.
“A billion dollars in 30 days is a sign of the demand that’s been waiting decades for a door to walk through,” said Shunyet Jan, Binance’s head of spot and derivatives business.
He added that the product was built for users who had not had a simple route into U.S. stocks.
Binance had shown early demand before this milestone. On June 10, the exchange said Direct Stocks attracted about 10 percent of unique visitors to register in the first week, while around 64 percent of those sign-ups placed a trade.
Emerging markets lead early stock demand
Binance said around 73 percent of Direct Stocks users came from emerging markets. These are regions where stock access can be limited by banking rules, cross-border transfer costs, currency conversion, account approvals and high minimum deposits.
The company said roughly one in seven visitors to the stock trading page registered an account. Nearly 90 percent of those new sign-ups later placed a trade, which Binance said showed that many users arrived with clear demand for equity access.
Binance Research estimates there are about 700 million brokerage accounts worldwide, meaning only around 11 percent of adults have access to stock markets. It also said U.S. equities represent roughly half of global stock market capitalization, while foreign investors hold only about 18 percent of that market.
Outside the U.S., equity ownership remains below 20 percent in many markets, according to Binance’s post. The exchange argues that crypto infrastructure can offer a new entry point for users who already hold and move digital assets.
Technology stocks take most allocations
Binance said technology stocks accounted for about 71 percent of Direct Stocks holdings in the first month. Within that group, semiconductors made up around 48 percent of allocations and traded at about 23 times the volume of other sectors.
That activity shows users focused heavily on the AI infrastructure trade. Chipmakers and hardware firms have drawn strong attention this year as investors track demand for data centers, GPUs and cloud computing.
In its first-week update, Binance said users traded more than 1,100 assets, with 124 assets each crossing $100,000 in traded value. It also said information technology led early sector allocations, followed by funds and ETPs, communication services and financials.
The same June 10 update said stablecoins played a key role in the product. Binance said Direct Stocks reached about 2 percent of TradFi-linked perpetuals volume in its first week, while TradFi-linked perpetuals already accounted for about 10 percent of stablecoin trading volume.
Related onchain market push grows
The Binance milestone comes as more crypto firms move toward traditional market access. As previously reported on June 10, Pyth Network launched Pyth Indices, a suite of 24/7 price feeds for U.S. equities and commodities such as gold, silver and oil.
Moreover, the products could support perpetual decentralized exchanges, prediction markets and tokenized assets that need around-the-clock market data. Pyth also said Coinbase, Kraken, dYdX and Nado were among early integrators of the indices.
Previously, Variational raised $50 million to connect traditional finance liquidity with onchain real-world asset markets. The report said Variational planned to bring more than 100 traditional markets onchain, including equities, commodities, indices and currencies.
Those updates show a wider move toward linking crypto rails with traditional assets. Binance is approaching the same theme through a large exchange app, while other firms focus on data feeds, liquidity routing or decentralized market structure.
Stock access becomes a new crypto exchange use case
Binance Research projects that crypto exchanges could bring 300 million new investors into global equity markets by 2031 and channel $2 trillion in new capital into the asset class. Binance described that estimate as a projection, not a guarantee of future activity or returns.
The exchange also said Direct Stocks could exceed $10 billion by the end of 2026 if current growth continues. That forecast depends on user demand, product availability, local rules and market conditions.
The product does not remove market risk. Binance said securities carry price volatility, liquidity risk and potential loss of capital. It also said Nest Trading Limited acts as the introducing broker, while Alpaca Securities handles execution, clearing, settlement and custody.
