Shift Markets, a white label trading infrastructure provider since 2009, has recently launched a prediction market software platform designed to help brokers and exchanges enter the fast growing event-based trading category. The solution will integrate natively into the existing trading environment allowing businesses to launch their prediction markets under their own brand without developing a separate platform and without having to manage liquidity from scratch.
How the prediction market software works
The prediction market software is a is built as an embeddable module that connects to Shift’s Application Programming Interface (API) architecture. For example, operators can create/launch prediction markets under their own domain and customize the look and feel (design), and user flows, while accessing the aggregated liquidity from Kalshi and Polymarket at launch. In addition, the platform includes configurable market categories (crypto/finance/macro/sports/politics) and an operator back office for creating and settling markets, as well as built-in integration with your existing Know Your Customer (KYC) and balance management systems.
Prediction market software key features
- Full white label customization: Use your own domain, branding, and design on any prediction market you create.
- Access pooled liquidity: Connects to Kalshi and Polymarket at launch.
- Configurable market categories: Filter prediction markets into one of many predefined categories to make it easier to identify the type of market you want to create or invest in, such as crypto, finance, macroeconomics, sports, politics, among others.
- Operator back office: Create markets, track activity, and manage fees.
- Native platform integration: API-first architecture that works with existing KYC and balances
- Regulatory flexibility: Operators can restrict markets to only compliant event types that are permitted based on their current license.
Why prediction market liquidity matters
All prediction markets rely on active pricing. When there is low liquidity, the spread between prices will be larger; therefore, price discovery becomes less effective, and user experience breaks down, especially during event-driven spikes in activity. Shift’s software has built-in connections with aggregated liquidity providers from day one, rather than relying solely on peer-to-peer (P2P) matching.
Moreover, operators can choose to hedge their trades using Straight Through Processing (STP), routing trades to external liquidity, or can internalize flow by using B-book models and keeping all the margins.
Prediction market growth in 2026
To date, the category has exploded. Prediction market trading volume reached over
USD 50 billion in 2025 alone, an increase of 130x between Q1 and Q4 2025 and now generating over USD 20 billion monthly trading volume. There are now over 800,000 unique wallets participating on a monthly basis.
Also, market structure clarification, additional visibility (Google allowed advertising of federally-regulated prediction markets starting in January 2026), and additional interest from both participants and operators have contributed to this growth.
