Indonesia is cracking down on crypto promoters and advertisers in a bid to curb the spread of misinformation around volatile financial investments. Going forward, social media influencers who wish to create content on topics like crypto recommendations will first need to obtain the necessary approvals like an investment advisory license or competency certifications to ensure that they have formal training in the financial services sector.
The mandates have been finalized by the Financial Services Authority (OJK) of Indonesia in the interest of consumer protection against financial losses. These rules fall under the Financial Services Authority Regulation (POJK) guidelines
Indonesia said that with the vast reach of internet across the globe, misinformation has been getting around very easily causing financial damages to many. The country is looking to make sure that the quality of financial knowledge reaching its investor community is crisp, clear, and legitimate.
“This POJK on financial influencers is an OJK effort to encourage the delivery of clear, accurate, honest, easily accessible, and non-misleading information in the financial services sector,” the official statement from the OJK office said.
The guidelines define code of conduct practices for financial influencers delivering financial education, promoting market products, and offering investment recommendations. Companies who hire crypto influencers will be held responsible for all content posted by their employees so they ensure that only certified advisors are onboarded.
The OJK will be overseeing the execution of these guidelines among the influencer community and hold teh authority to issue letters of non-compliance to those breaching the rules. The agency will have the right to terminate access to social media platforms for influencers not complying with the laws.
With this, Indonesia now joins countries like Australia, Philippines, and the U.K. in tightening the noose around crypto-related promotions via mass campaigns and unverified advertisements.
The move comes at a time when the crypto market in the country is actively thriving. In 2025, the OJK reported crypto asset transactions worth IDR 482.23 trillion (roughly $26.8 billion) from over 19.56 million investors.
Crypto activities are legal in Indonesia where cryptocurrencies are recognized as digital financial assets and commodities. While no crypto is recognized as a legal tender in Indonesia, investors can trade, buy, sell, and hold these assets for the purpose of investments.
